When I first started my practice, I was motivated by the idea that I was going to help people make earlier and smarter decisions about their health. It was my valiant attempt to simplify and improve their healthcare experience. We actually ended up adding another dimension to their already busy and expensive lives.
Don’t get me wrong, we did a lot of good. But if I’m honest, we fell short of what I had envisioned—and what drove me to this path in the first place.